/ Technology
Five layers. One AR fabric.
A vertically-integrated AR media stack — from camera ingestion to brand-side analytics — engineered for app-free, sub-3-second time-to-experience at planetary scale.
<3s
time-to-AR
0
app installs
120s
avg. dwell
90%
interaction rate
5
continents live
99.97%
edge uptime
/ The Stack
[01]
Capture Layer
Computer vision and image-target recognition trained on brand IP. Markerless tracking, SLAM, plane detection — all running on-device.
WebAssembly CVMarker / MarkerlessSLAMFace & Body
[02]
Runtime Layer
No app, no download. A WebGL/WebGPU runtime delivered through any QR or NFC tap, optimized for sub-3-second time-to-AR.
WebGL 2 / WebGPU8th Wall + ProprietaryPWANative bridges
[03]
Storytelling Layer
A componentized scene graph where IP holders compose persistent, evolving narrative arcs across SKUs and venues.
Scene graphUSDZ / glTFSpatial audioReal-time shaders
[04]
Distribution Layer
Global edge CDN with regional asset optimization for sub-second AR loads across Asia, Europe, and the Americas.
Edge CDNAdaptive streamingCache-first PWAGeo-routing
[05]
Intelligence Layer
Per-SKU, per-venue, per-interaction telemetry feeding real-time dashboards used by brand teams during live activations.
Event pipelineReal-time OLAPCohort analyticsROI attribution
/ The Toolkit
Six technology stacks. One agency.
Each layer is independently deployable, fully measurable, and built to integrate with the others. Click any stack for the full technical brief.
/01 · Delivery Layer
→
WebAR Runtime
App-free, instant AR on any phone.
8th WallNianticMindARThree.js
/02 · Native Layer
→
ARKit & ARCore
Premium native AR for flagship brand apps.
Apple ARKitGoogle ARCoreUnityUnreal
/03 · Distribution Layer
→
Social AR Lenses
Snap Lens Studio · Meta Spark · TikTok Effect House.
Snap Inc.MetaTikTokLens Network
/04 · Intelligence Layer
→
AI Computer Vision
The eyes behind every experience.
Google MediaPipeTensorFlowPyTorchONNX Runtime
/05 · Intelligence Layer
→
Generative AI Engagement
Personalised fan moments at infinite scale.
OpenAIAnthropicGoogle DeepMindElevenLabs
/06 · World Layer
→
Spatial Cloud & SLAM
Persistent, multiplayer AR worlds.
Niantic LightshipGoogle GeospatialPolycamColyseus
/ Architecture
Built for the edge, measured at the millisecond.
Every scan, tap, share, and replay flows through a real-time telemetry pipeline. Brand and IP partners see results as they happen — on the floor of the activation.