Activated Retail Program

Get your merch activated, and we'll build this.

A branded retail fixture where every product opens a digital experience. Fans tap, play and unlock. You see every scan.

Book a call
The MEDIALIFE activated-retail fixture in a store aisle: lit towers, a video wall, a stocked merch bay and a digital totem
Live 3D showcase

tap a glowing marker to pick up a product · switch the property, venue and lighting at the top.

/ 01 — How it works

From merch to measured, in four steps.

  1. 01

    Activate your merch

    We design and produce apparel, stickers, keychains and collectibles with NFC or QR built in.

  2. 02

    We build the fixture

    Your IP on lit towers, a header, a video wall and a hero screen. Modular, so it travels.

  3. 03

    Fans tap, play, unlock

    One tap opens a game, an AR moment or a reward in the browser. Nothing to download.

  4. 04

    You see every scan

    A live dashboard reports scans, plays and sales by product, place and hour.

/ 02 — Inside the fixture

Every surface earns its place.

Pick a part and the camera flies to it in the showcase above.

/ 03 — The activated merch

Real drops on the shelf. Every one plays back.

Three are in our shop today. The rest are formats we produce for your IP.

Shop activated merch ↗ (opens in a new tab)
  • In the shop

    Sukeban AR Hoodie

    Scan the back print and she steps out of it in AR.

  • In the shop

    Trainwreck AR Tee

    Scan the print and the train scene comes alive.

  • In the shop

    Sukeban Keychain

    The QR on the keychain opens the Sukeban experience.

  • Format

    Holo sticker

    An NFC tag behind the art: tap a phone and it animates.

  • Format

    Vinyl collectible

    An NFC chip in the base unlocks an AR moment and a digital twin.

  • Format

    Desk mat

    The QR lives inside the artwork, so the print is the trigger.

/ 04 — Anywhere fans gather

One fixture. Any floor.

The same modular unit stands in a store, anchors a pop-up or becomes a convention booth. Pick one to see it there.

Also: tour merch tables · flagship stores · festivals and venues

/ 05 — Put your IP on it

See your IP on the fixture, right now.

Drop in key art. The towers, screens and lights re-skin around it in seconds. Your image stays on this device: nothing is uploaded.

/ 06 — What IP holders get

More than a display. A channel you own.

  • New merch revenue

    Activated products sell on something fans can't get anywhere else: the experience inside.

  • First-party fan data

    Scans, repeat visits and time spent, by product, place and hour. Yours, not a platform's.

  • Always-fresh drops

    Swap graphics, rewards and collections without rebuilding the fixture.

  • A bridge to your world

    Every product links to your game, show, store or community, one tap away.

  • Proof, not promises

    A live dashboard from day one and a clear read at the end of every campaign.

/ 07 — Proven on the floor

Activated formats already move fans.

unique interactions per activated retail unit
interaction rate
repeat interactions per activated unit
attendees engaging at Anime NYC

Ranges across selected deployments · not a single campaign

Unique interactions per activated retail unit · Netflix / Sakamoto Days
  • Toy Tokyo
    New York
  • Forbidden Planet
    New York
  • Golden Age Collectibles
    Vancouver
2025 · Experiential Marketing & Communications
Platinum Pinnacle Award
See the winners ↗ (opens in a new tab)
Read the case studies →
/ 08 — How we work

Brief to floor, one team.

  1. 01

    Discover

    Your IP, fans, venues and goals.

  2. 02

    Design

    Merch, activations and fixture graphics.

  3. 03

    Produce

    Manufacture, program every tag, build the unit.

  4. 04

    Deploy

    Install in stores, pop-ups or on the show floor.

  5. 05

    Measure + refresh

    Live dashboard, then the next drop.

/ 09 — Questions

Good to know.

Do fans need an app?

No. A tap (NFC) or a scan (QR) opens the experience in the phone's browser, on iPhone and Android.

Can it carry our IP instead of MEDIALIFE's?

Yes. The graphics, lights, merch, rewards and the experience itself all re-skin. Try it above with your own key art.

Where can it go?

Store aisles, pop-up shops, convention booths and live events. It is modular, so the same unit moves between them.

What data do we get?

Scans, repeat interactions, time spent and outbound clicks, by product, venue and hour, in a live dashboard.

Do we need merch already?

No. We design and produce activated merch with you, or activate products you already sell.

What does it cost?

It depends on the formats, how many units and where they go. Book a call and we'll scope it with you.

Get your merch activated, and we'll build this.

Tell us about your IP, your fans and where you want to show up. We'll scope the merch, the fixture and the experience with you.