Activated Retail Program
Get your merch activated. We build this.
A branded retail fixture where every product opens a digital experience. Fans tap, scan and unlock. You see every scan.
Drag to orbit · tap a glowing marker to pick up a product · switch the property, venue and lighting at the top.
How it works
From merch to measured.
Four steps, one team, from the first design to the live dashboard.
- 1
Activate your merch
We design and produce apparel, stickers, keychains and collectibles with NFC or QR built in.
- 2
We build the fixture
Your IP on lit towers, a header, a video wall and a hero screen. Modular, so it travels.
- 3
Fans tap, scan, unlock
One tap opens an immersive experience in the browser, with a reward at the end. Nothing to download.
- 4
You see every scan
A live dashboard reports scans, engagement and sales by product, place and hour.
Inside the fixture
Every surface earns its place.
Pick a part and the camera flies to it in the showcase above.
The activated merch
Real drops. Every one comes alive.
Three are in our shop today. The rest are formats we produce for your IP. Shop activated merch ↗ (opens in a new tab)
In the shopSukeban AR Hoodie
Scan the back print and she steps out of it in AR.
In the shopTrainwreck AR Tee
Scan the print and the train scene comes alive.
In the shopSukeban Keychain
The QR on the keychain opens the Sukeban experience.
FormatHolo sticker
An NFC tag behind the art: tap a phone and it animates.
FormatVinyl collectible
An NFC chip in the base unlocks an immersive experience and a digital twin.
FormatDesk mat
The QR lives inside the artwork, so the print is the trigger.
Anywhere fans gather
One fixture. Any floor.
The same modular unit stands in a store, anchors a pop-up or becomes a convention booth. Pick one to see it there.
Also: tour merch tables · flagship stores · festivals and venues
Put your IP on it
Your IP on the fixture, right now.
Drop in key art. The towers, screens and lights re-skin around it in seconds. Your image stays on this device: nothing is uploaded.
What IP holders get
More than a display. A channel you own.
New merch revenue
Activated products sell on something fans can't get anywhere else: the experience inside.
First-party fan data
Scans, repeat visits and time spent, by product, place and hour. Yours, not a platform's.
Always-fresh drops
Swap graphics, rewards and collections without rebuilding the fixture.
A bridge to your world
Every product links to your game, show, store or community, one tap away.
Proof, not promises
A live dashboard from day one and a clear read at the end of every campaign.
Proven on the floor
unique interactions per activated retail unit
interaction rate
repeat interactions per activated unit
attendees engaging at Anime NYC
Ranges across selected deployments, not a single campaign
Unique interactions per activated retail unit · Netflix / Sakamoto Days
- Toy TokyoNew York
- Forbidden PlanetNew York
- Golden Age CollectiblesVancouver
Questions
Good to know.
Do fans need an app?
No. A tap (NFC) or a scan (QR) opens the experience in the phone's browser, on iPhone and Android.
Can it carry our IP instead of MEDIALIFE's?
Yes. The graphics, lights, merch, rewards and the experience itself all re-skin. Try it above with your own key art.
Where can it go?
Store aisles, pop-up shops, convention booths and live events. It is modular, so the same unit moves between them.
What data do we get?
Scans, repeat interactions, time spent and outbound clicks, by product, venue and hour, in a live dashboard.
Do we need merch already?
No. We design and produce activated merch with you, or activate products you already sell.
I'm a creator, not a studio. Can I do this?
Yes. Creators join through the Creator Hub: we design, produce and ship activated merch with you, and you track it all live.
What does it cost?
It depends on the formats, how many units and where they go. Book a call and we'll scope it with you.
Book a call
Get your merch activated. We build the rest.
Tell us about your IP, your fans and where you want to show up. We'll scope the merch, the fixture and the experience with you.