The system behind the signal.
MediaLife.AI is a precision system: one mark, two colours, one voice. These guidelines define how the brand is built, spoken and applied across every surface a fan, partner or press contact will meet it on.
Logo lockups
Three approved lockups. Pick by available space, never by preference.
Horizontal
SVG · PNGDefault · all digital nav, signatures, partner decks
Vertical
SVG · PNGStacked · square placements, merch, posters
Icon
SVG · PNGStandalone mark · favicons, app icons, lens shells
Logo usage
The mark must hold its presence across every background it lands on. Use these four treatments as the canonical set.
- +Maintain clear-space equal to the height of the icon ring on all sides.
- +Use the gradient mark on dark surfaces and the monochrome mark on photography.
- +Pair the wordmark with the icon at all sizes above 24px.
- ×Don't rotate, skew or recolor the icon outside the brand palette.
- ×Don't place the gradient mark on low-contrast backgrounds.
- ×Don't reflow the wordmark — `MediaLife.AI` is one lockup.
Colour system
Six tokens. Field Blue leads, Pulse Magenta amplifies, the neutrals do everything else. No off-brand colour ever enters production.
Ember Black
--backgroundPrimary surface
Signal White
--foregroundPrimary text
Field Blue
--primaryPrimary brand
Pulse Magenta
--accentAccent / emphasis
Stack Slate
--secondaryCards & surfaces
Edge Border
--borderDividers / outlines
Ember Gradient
--gradient-ember · 135° · Field Blue → Pulse MagentaType system
Two typefaces. Space Grotesk leads everything human-facing; JetBrains Mono carries data, captions and the system layer.
Weights 400 · 500 · 700. Used for all headlines, body copy and UI text.
Eyebrow labels, file numbers, data callouts and code. Always uppercase + tracked.
Tone of voice
We write like we ship: precise, confident, no filler. Every sentence earns its place.
We've shipped at scale. State it plainly.
Name the tech. Skip the buzzwords.
Big moments, lean copy.
We build for fans. Sound like one.
"Six layers. One deployment. Fans walk away with a one-of-one moment — and you walk away with the data."
"We synergise next-generation immersive paradigms to disrupt the future of fan engagement at scale."