MEDIALIFE
/ Brand Guidelines · v2.0

The system behind the signal.

MediaLife.AI is a precision system: one mark, two colours, one voice. These guidelines define how the brand is built, spoken and applied across every surface a fan, partner or press contact will meet it on.

/01 — Identity

Logo lockups

Four approved lockups. Pick by available space and by surface — never by preference.

MEDIALIFE

Horizontal

SVG · PNG

Default · all digital nav, signatures, partner decks

MEDIALIFE

Vertical

SVG · PNG

Stacked · square placements, merch, posters

Icon

SVG · PNG

Standalone mark · favicons, app icons, lens shells

Activated by MEDIALIFE

Endorsement

SVG · PNG

Partner surfaces only · posters, standees, activated merch

/02 — Application

Logo usage

The mark must hold its presence across every background it lands on. Use these four treatments as the canonical set.

MEDIALIFE
On Black
#0A0A12
MEDIALIFE
On White
#F4F4F8
MEDIALIFE
On Brand
Field Blue
MEDIALIFE
Over Image
Photography
/ Do
  • +Maintain clear-space equal to the height of the icon ring on all sides.
  • +Use the gradient mark on dark surfaces and the monochrome mark on photography.
  • +Pair the wordmark with the icon at all sizes above 24px.
/ Don't
  • ×Don't rotate, skew or recolor the icon outside the brand palette.
  • ×Don't place the gradient mark on low-contrast backgrounds.
  • ×Don't re-typeset the wordmark — always place the supplied MEDIALIFE™ artwork.
/03 — Palette

Colour system

Six tokens. Field Blue leads, Pulse Magenta amplifies, the neutrals do everything else. No off-brand colour ever enters production.

#0A0A12

Ember Black

--background

Primary surface

#F4F4F8

Signal White

--foreground

Primary text

#3FA8E8

Field Blue

--primary

Primary brand

#E8409A

Pulse Magenta

--accent

Accent / emphasis

#1F1F2A

Stack Slate

--secondary

Cards & surfaces

#2A2A38

Edge Border

--border

Dividers / outlines

Ember Gradient

--gradient-ember · 135° · Field Blue → Pulse Magenta
/04 — Typography

Type system

Two typefaces. Space Grotesk leads everything human-facing; JetBrains Mono carries data, captions and the system layer.

/ Display & body
Aa
Space Grotesk

Weights 400 · 500 · 700. Used for all headlines, body copy and UI text.

abcdefghijklmnopqrstuvwxyz · 0123456789
/ Mono / system
Aa
JetBrains Mono

Eyebrow labels, file numbers, data callouts and code. Always uppercase + tracked.

/ 01 — system · /02 — telemetry
Display / 72
You'll experience it.
H1 / 48
Augmented reality, deployed.
H2 / 32
Five disciplines. One agency.
Body / 16
MediaLife.AI is the AI Augmented Reality agency.
Mono / 11
/ 01 — Captured in the wild
/05 — Voice

Tone of voice

We write like we ship: precise, confident, no filler. Every sentence earns its place.

Confident
Boastful

We've shipped at scale. State it plainly.

Technical
Jargon-heavy

Name the tech. Skip the buzzwords.

Cinematic
Theatrical

Big moments, lean copy.

Human
Corporate

We build for fans. Sound like one.

/ On brand

"Six layers. One deployment. Fans walk away with a one-of-one moment — and you walk away with the data."

/ Off brand

"We synergise next-generation immersive paradigms to disrupt the future of fan engagement at scale."

/ Brand requests

Need assets, partner lockups, or press materials?

brand@medialife.ai →