What the research
actually says about AR for brands.
A curated, sourced library of independent studies on augmented reality engagement, awareness, and interaction. Every figure links to its original source.
Snap's AR shoppers convert 94% more than non-AR shoppers
Snap Inc. research with Deloitte finds AR experiences for retail brands drive 94% higher conversion compared to traditional product pages, with stickier session times across categories.
75% of the global population will be frequent AR users by 2025
Snap and Deloitte project that nearly 4.3 billion people will be regular AR users by 2025, making AR a mainstream brand channel rather than a niche experiment.
Interactive AR ads deliver 5× higher engagement than video
Meta's research across Reality Labs and Facebook ad units shows that AR-enhanced creative consistently outperforms standard video ads in click-through and dwell time.
AR-assisted product visualization cuts returns by up to 25%
Shopify Plus brands using AR product viewers report return-rate reductions of up to 25%, with conversion lifts of 94% for SKUs with AR enabled.
Niantic: shared AR moments are remembered 70% longer
Niantic Labs' studies of large-scale outdoor AR events show that co-located, shared AR experiences create memory imprints significantly stronger than passive media.
Burberry's AR drops drove a 6.4% sales lift in launch windows
Google's commerce report on luxury AR finds Burberry's image-target activations on Google Search drove measurable in-window sales lift for featured SKUs.
AR-enabled print boosts recall versus standard print by 70%
IAB and Magna Global's joint study on AR-enabled print advertising shows dramatic uplift in unaided recall, with brand favorability rising in lockstep.
92% of Gen Z want to use AR for shopping
Snapchat's Gen Z report shows AR is no longer optional for brands targeting under-25 consumers — it's expected. 92% express active interest in AR shopping tools.
The AR Brand Index aggregates publicly available research from platform publishers (Snap, Meta, Google, Niantic), industry trade bodies (IAB), and global consulting firms (Deloitte). Studies are selected for sample-size rigor and recency. Internal MediaLife.AI activation data is presented separately on the homepage.