MEDIALIFE™
EVADE,
activated.
Bobo and the Eclipse can, on one keychain. Tap it and Cola Run opens on your phone. No app.
Bobo, out in the world.
Recorded on a phone · No app
Tap it. Play it.
Opening Cola Run
evade.medialife.ai
Fly with Bobo.
Grab every can.
Bring Bobo home.
Bobo × Eclipse charm set
Two acrylic charms on a silver clasp. Scan or tap it and Cola Run opens.
Shop the keychainWhere is Bobo?
See where fans have spotted Bobo in AR around the world.
Open the globe For creatorsJoin the creator crew
A free merch package and giveaway codes for your community.
ApplyQuick answers.
What is Activated Merch?
Activated Merchandise® is a physical product that unlocks an immersive experience. Scan the QR or tap the NFC on your EVADE keychain and Cola Run, starring Bobo, opens on your phone. Play it to unlock rewards.
Do I need to download anything?
No. Cola Run plays right in your phone's browser, so there's no app to install. Scan or tap and it opens.
Where do I get the keychain?
The Bobo and Eclipse charm set is in the MEDIALIFE shop. Creators can also get one free by joining the EVADE creator crew.
Can I play without the keychain?
Yes. Open evade.medialife.ai on your phone, or point your camera at the code on this page. The keychain puts it in your pocket.
Who is Bobo?
Bobo is EVADE's cat and the star of Cola Run. Fans spot Bobo in AR all over the world, and you can follow along on the Where is Bobo? globe.
I'm a creator. How do I get involved?
Join the EVADE creator crew for a free merch package and giveaway codes for your community.